Sprint Media was founded in 2006 by a group of marketers with extensive experience in premium-rate promotions.
Initially, we operated as a service bureau serving international premium-rate marketing companies who wanted to establish European operations or create specific promotional campaigns in Europe.
Drawing on our existing connections, we were able to connect clients with the best suppliers for their needs. We identified and negotiated deals on clients’ behalf, provided infrastructure and offered technical and customer support.
In these early years, our work was mainly focused on customer loyalty promotions, content sales, call services and related areas.
As a result of the financial crisis in 2008, we changed our business model from providing marketing services to other companies to creating and managing our own campaigns.
Combining our existing technical know-how with the commercial knowledge gained from several years as a service bureau, we soon built a highly successful business using this new model.
Today, we run a tightly focused team of 17 very talented people based in Marbella, Spain. We operate internationally in Africa, Europe, and Americas. During 2011 will also expand into selected Asian markets.
Sprinting to success
We chose the name ‘Sprint Media’ because we believed it suited a fast-moving environment such as mobile media.
Our strength is finding great opportunities and taking them forward as quickly as possible.
In a fast-moving industry such as mobile, we believe that getting started is more important than getting information. While our competitors are still thinking things over, we’re already heading for the finish line.
To stay ahead of the game, we’re constantly reinventing our offering, diversifying our portfolio and searching for the next service that will appeal to consumers hungry for new experiences.
We’re not rash or impulsive, but we do believe in quick decisions and prompt action. We keep costs to the minimum and run quick tests and conservative calculations before committing to any large project investment.
We are very good at identifying winning concepts, making them better and deploying them to new markets. And it’s an approach that has served us very well so far.
Believing in mobile
We are strong believers in the mobile phone, smartphone or PDA as the central hub of tomorrow’s lifestyles.
In our view, the importance and centrality of mobile communications can only increase, with mobile devices becoming an integral part of nearly everything we do.
With that in mind, we’re always on the lookout for new services and capabilities that could come to the mobile platform. That doesn’t necessarily mean innovative services – sometimes, innovation is about reinventing traditional services that people know and rely on every day.
We regard functionality such as mobile payment, mobile security and mobile advertising as incredibly exciting areas for future development.
