Our powerful M-Serv platform allows us to host and manage all our services, applications, mobile billing connections and development in a single location, with state-of-the-art reporting tools. Some of M-Serv’s key features are listed below.
Real-time interaction
All actions take immediate effect, and all information is updated live. There are no delays whatsoever.
Fine-grained control
M-Serv’s configuration editor makes it easy to pause, stop, restart and modify applications – for example, amending the content and text being used. Standard functionality, such as surveys, is available in an easily configurable format.
Easy m-commerce
M-Serv includes a complete shopping solution, including order fulfillment.
Powerful marketing
M-Serv includes an advertising system that can host, monitor and manage landing pages, allowing on-the-fly changes to configuration and content. Landing pages can be assigned to projects, advertising networks (such as Google or Admob), countries, remote campaigns (such as AdWords) or to a billing solution.
System monitoring
See at any time what parts of your system are idle or busy, and intervene where needed.
Robust testing
Our mobile phone simulator allows for the testing of mobile sites and pages from within the M-Serv system. We can switch between different devices – everything from the iPhone to a low-end Nokia 3120 (and every handset in between) – to see how mobile site pages will appear in them.
System monitoring
M-Serv indicates which parts of our system are idle or busy at any time, so we can intervene where needed.
Customer validation
M-Serv includes quick, easy validity checks for subscribers. HLR lookups can be run over all or part of a subscriber base, identifying numbers that are no longer valid. This reduces the impact of networks’ billing penalties.
One-page dashboard view
M-Serv summmarizes the performance of all our mobile, web and WAP advertising campaigns on one central page. It gathers statistics from a range of remote advertising platforms and bundles them together with its own data to create a neat overview of our campaign portfolio. M-Serv can monitor whole campaigns or break them down into advertising agencies or individual ads – all in real time, without delay.
Mobile billing
M-Serv supports a vast range of mobile billing solutions including premium SMS and PayPal-alike systems such as the UK-based “pay for it”.
Comprehensive reporting
You can view detailed billing and service reports that will quickly identify problems and opportunities. Reports can be broken down per billing solution, short code, network, application or project. You can see the number of billing attempts vs billing success and the reasons for failures, if available – all in real time, of course.
Content control
M-Serv features a content management system that allows for quick and easy organization and online publication of photo, wallpapers and animations. In addition to an easy overview, the CMS offers the facility to organize by category, photo set or by name. It is optimized for mobile content as well as for adult content.
Financial vision
M-Serv generates detailed profit and loss statements per account, broken down by project or month, and includes all expenses and revenue generated as well as key performance indicators such as subscriber development. Everything can be viewed in real time, with multiple currencies and automatic currency conversion. Reports are split into sections such as advertising costs per campaign, streaming SMS, applied penalties, product shipment, HRL and others.
Third-party report integration
Where possible, external reports can be incorporated into the M-Serv platform, offering a single point of access. For example, Admob analytics reports can be viewed within M-Serv.
M-Serv’s extensive customer service system includes the functionality to:
• View detailed reports and logs for invididual customers and export them (or parts of them) in PDF or Excel format
• Refund customers and access statistics on these refunds
• Unsubscribe users, notify them of certain details (such as their password) and make notes about addresses and/or comments, making it efffortlessly simple to track customers and their requirements
• Access product orders and work with them (e.g. mark a product as ‘shipped’, extract addresses in a printable format and so on)
• View detailed reports and logs for invididual customers and export them (or parts of them) in PDF or Excel format
• Refund customers and access statistics on these refunds
• Unsubscribe users, notify them of certain details (such as their password) and make notes about addresses and/or comments, making it efffortlessly simple to track customers and their requirements
• Access product orders and work with them (e.g. mark a product as ‘shipped’, extract addresses in a printable format and so on)
M-Serv has been developed over a decade and is being used and developed on a full-time basis, each and every day. It is, without question, the most robust and sophisticated m-commerce platform in the premium mobile industry.
